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Expo 2020 – The Logo Launch

2018 March 16
by Grenville

Time for a catch up… Its been over a year since we last updated our Blog and a lot has happened.

First the headlines.

Outrageous were asked to produce the launch event for Expo 2020 Dubai’s new logo back in March 2016 (oh so long ago…).

The Stage and auditorium – Expo 2020 Dubai logo launch on March 27, 2016 in Dubai, United Arab Emirates. (Photo by Neville Hopwood/Getty Images for Expo 2020)

We looked at private sites and possible public venues. Again it all had to be achieved in a time frame… Initial meeting took place behind locked doors on Sunday 14 Feb. Show day was set (and then changed a couple of times) and finally took place on Sunday 27 March 2016.

It had to be BIG! So we suggested the foot of the Burj Khalifa and came up with the idea of tying in all the assets already in place – well had to provide value for money…  The Fountains, the 2 x jumbo LED screens beside the lake and then – why not – tie these screens into the LED’s on the Burj itself.

Alan Steluk did a superb job (as ever) on the set. Sharon Stansfield (with the help of Jan Ostrowski) created all the software. Fiona Pike, 2D design and Quentin Jarman (LD) were both superb. Howard Craig (TD) and Ryan Marginson (PM) looked after the very extensive Technical build and integration. Lovely Kate Mee (nee Bingham) was my right hand in all things. The lovely Paula Moore-Jones (who tragically passed away a year later) ran the large Logistics team. They, together with oh so many others from the UAE (the jk58 team, Richard and all at Eclipse, Al Laith, Andy and the Delta Team, Electra – plus all the freelancers – Sandra, Rolla, Charbel, Adnan, Mimi to name just a few that come to mind…) were brilliant. All worked so hard to make this happen.

The new logo animated on the Burj Khalifa (Photo by Neville Hopwood/Getty Images for Expo 2020)

Everything had to be kept completely secret. We could only use the fountains at certain hours. We could only access the screens (and the Burj) during the hours or darkness after everyone else had left and were tucked up in bed. Delta had minimal access to the public PA around the fountains…. so it went on and on…

Anyway it happened!

Her Excellency Reem Al Hashimi – as always captivating!

Her Excellency and His Highness Sheikh Mohammed Bin Rashid Al Maktoum

One of the many renders produced by Designer Alan Streluk

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